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A Multi-Functional, Organic Whole-Food Dietary Supplement™
from Novus Research, Inc.     Gilbert, Arizona 

 Phytochemicals | Xanthohumol | Plant Phenols | Oxidative Stress 

  Articles | Nerve Growth Factor | Ashi-Flora™ Capsules NEW!

History: The oldest written record of the value of Ashitaba appears more than 2000 years ago. Of the many thousands of plants that are known, Ashitaba belongs to the elite 1% category considered to be medicinal plants. A unique, celery-like vegetable of the Angelica family, Ashitaba is found in several places in Asia where the rich volcanic soil encourages plant growth. it's name means "tomorrow's leaf" due to it's ability to grow very fast, exhibiting a strong energetic life force or Qi. In China, Ashitaba has a very long history of use to purify the blood; detoxify the liver; cleanse the colon; improve lung function; enhance blood circulation; and to relieve muscle, joint, and nerve discomfort. From the Ming Dynasty to the Shogun warriors, the Ashitaba plant has traveled from China to Japan where it has been a well guarded secret for hundreds of years.  In a ring of islands called the Izu Islands, a plant which the residents call the “longevity herb” thrives despite the desolate and rocky environment, an environment so harsh that it used to be a place of exile where criminals and social outcasts were relegated. As punishment, the exiles were forced to withstand poor diets and hard labor, foraging their food from the rock and sand.  Records indicate that despite harsh circumstances, the exiles were healthy and lived long lives. The local herbalists attribute this unusual healthfulness to the continual consumption of Ashitaba in their diet. The powerful nutrients, antioxidants, and energetic life force of the Ashitaba plant truly is amazing! 

In traditional Chinese medicine, Ashitaba is considered a strengthening yin tonic. Ashitaba is a remarkable plant exhibiting the benefits of both land and marine plants. It is a superfood treasure, containing eleven vitamins, thirteen minerals, chlorophyll, enzymes, carotene, germanium, saponins, proteins, plant fibers, glycosides, coumarins, and an unique and rare class of flavonoids called chalcones. Ashitaba is high in chlorophyll, also called "Green Blood". It is indispensable to the physical functions of our body. It helps the internal organs, the stomach, and the brain work better and has exhibited anti-allergy actions. Chlorophyll is called "Green Blood" because it has a similar molecular structure to that of our blood. Natural organic germanium, in Ashitaba, is known to promote production of Interferon which is a defensive material produced by our body to prevent viruses and bacterias from penetrating into our cells. Germanium is valuable in the purification of blood by keeping away harmful hydrogen ions in the blood, creating an alkaline PH, increasing oxygen, and by activating blood cell replacements.

About the Plant: New research just published in Nutraceuticals World, Sept 2002, astonishingly showed that Ashitaba out-performed all other herbs including green tea that were tested for their antioxidant potential based on the ORAC guide (Oxygen Radical Absorbance Capacity).  Ashitaba plants possess phenolic compounds active as an Anti-Oxidant, Anti-Inflammatory, Anti- Turmorigenic, Anti- Carcinogenic, Anti-Microbial, and a Detoxifier. The Biomedical Group of Takara Shuzo found that the powerful compounds contained in Ashitaba can enhance production of Nerve Growth Factor (NGF), which, is an incredible process. NGF is a biological substance which is essential in the development and survival of certain neurons in both the central and peripheral nervous systems. In one study, using 1% Ashitaba dry powders, a 20% increase of NGF concentration was noted after only four days!

On the Japanese island of Hachijo, residents have Ashitaba as part of their diet, and typically have some of the longest life spans on earth. The plant has been an integral part of the diet on this island for hundreds of years, and is the only known plant to contain a substances called chalcones, discovered when scientists began to analyze the diet and environment in order to determine the reasons for the health and longevity observed. Ashitaba is historically referred to locally by the residents of the island as the "longevity herb", and is one of natures most dynamic nutritional food sources, and has a vast spectrum of other beneficial properties which augment a number of systems in the body, especially the immune system and the circulatory system.   

The flavonoids in Ashitaba may help to:

Promote blood cleansing & circulation
Reduce blood pressure
Regulate cholesterol level
Regulate blood sugar level
Reduce joint & muscular pain
Enhance liver & kidney function
Support digestive & G.I. health
Anti-viral & anti-bacterial actions
Suppress cell growth abnormalities
Inhibit general inflammation
Strengthen the immune system
Relieve smooth muscle spasms in the arteries & bronchial tubes
Enhance smooth bowel movements
Remove toxic wastes from body
Improve visual acuity
Peri-menopausal relief
Smoother skin texture
Aid natural sleep cycles
 

Organic Ashitaba™, 70gm,  Reg $38.00, Novus Special Price: $28.00 
 Best Value: Buy 3 bottles and pay only $25.00 each. 

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Due to the nature of this product 
 we cannot accept any returns on opened bags

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 Novus Research, a long-time leader in advanced nutritional supplementation, was first in the United States to offer Organic Ashitaba™ - all natural, organic whole-plant Ashitaba, specially cultivated over several generations, yielding plants with superior nutritional value. Whole-plant preparations of ingestible plants often prove to be functional in many different ways, benefiting entire body systems, and are extremely supportive, providing maximum nutritional bio-availability. 

Why Whole-Plant Food? The natural components of a plant which are meant to work together are often removed through processing - the interactions between these compounds are very important and exist only when the whole plant is used. With certified organic whole-plant Ashitaba, you get not only the leaves, but all the plant, yielding all the fiber, nutrients, and chalcones.                  

 
 

Unique Flavonoids, Glycosides, Vitamins, and Minerals

The yellow color of the juice of the Ashitaba is due to pigments known as chalcones, which are flavonoid compounds almost unique to Ashitaba. Chalcones are rarely found anywhere in the natural world! Research has shown that the unique properties of Ashitaba are at least partly due to these unique compounds. All these compounds fall into the general category of plant phenols.  The many potential effects of flavonoids include defending cells against carcinogens, curbing the oxidation of LDL cholesterol and preventing blood clotting. Major flavonoid classes include flavonols, flavanones, catechins, anthocyanins, isoflavones, dihydroflavonols and chalcones.

Chalcones in Ashitaba  include xanthoangelol, xanthoangelol E and 4-hydroxyderricin. A great number of clinical trials have been performed with Chalcones to assess their properties and effects. There are no side effects. Chalones are potent anti-oxidants, and helps to protect the organs from destructive free radicals and slows the aging process on a cellular level.  

 

 

Xanthoangelol:  

Ref: M. Kozawa et al., Chem. Pharm. Bulletin., 25, 515, 1977
      T. Miyase et al., Chem. Pharm. Bulletin, 28, 1172, 1980
      K. Baba et al., Chem. Pharm. Bulletin, 29, 3907, 1990
      T. Okuyama et al., Planta Med., 57, 3, 242, 1991(pmr,ms)
      M. Kozawa et al., Yakugaku Zasshi, 98, 210, 1978 

4-Hydroxyderricin
2',4-Dihydroxy-4'-metoxy-3'-prenylchalcone 

References
· G. Delle Monache et al., Gazz. Chim. Iral., 104, 861, 1974
· Y. Inamori et al., Chem. Pharm. Bull., 39, 6, 1604, 1991
· M. Kozawa et al., Yakugaku Zasshi, 98, 210, 636, 1978; CA, 88, 191090d
· M. Kozawa et al., Chem. Pharm. Bull., 25, 515, 1977
· T. Okuyama et al., Planta Med., 57, 3, 242, 1991(nmr,ms)

  Chalcones were revealed through extensive research to be antibiotic and active against staphylococcus in vitro. Chalcones were found to work on the mucus membrane in the stomach and suppress the excessive secretion of gastric juice. Read more. Chalcones were found to inhibit general inflammatory processes.  See research.

Constituent Compounds in Ashitaba: : 9-Angeloyloxy-8(S),9(R)-dihydrooroselol, Angeloyloxy-8(S),9(S)-dihydrooroselol, Archangelicin, Ashitaba chalcone, Edulitine, 4-Hydroxyderricin, Isolaserpitin, Laserpitin,  Xanthoangelol, Xanthoangelol B,  Xanthoangelol C, Xanthoangelol D, Xanthoangelol E.

 

 

The Biomedical Group of Takara Shuzo found that the plant can stimulate in vivo production of Nerve Growth Factor (NGF), and that this amazing process is enhanced by several compounds which are contained in Ashitaba. The plant is reported to  provide immune system stimulation, healthy function of stomach and intestines, and demonstrates anti-viral and anti-bacterial activity. NGF is a biological substance which is essential in the development and survival of certain neurons in both the central and peripheral nervous systems.  

 

 

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 Coumarins: psoralen, imperatorin, columbianagin, isorhazelpitin, rhazelpiton, selinidin.

• A class of widely occurring phenolic compounds, especially abundant in citrus fruits.

• These compounds are ubiquitous in higher plants and are particularly prevalent in citrus oils and certain vegetables, such as cilantro and celery. The potential anticarcinogenic properties of these natural coumarin derivatives are being examined in preclinical studies of skin tumorigenesis with promising results. These compounds are ingested regularly by humans, and their potential as chemopreventive agents is promising.

• Cai Y, Kleiner H, Johnston D, Dubowski A, Bostic S, Ivie W, DiGiovanni J. Effect of naturally occurring coumarins on the formation of DNA adducts and tumors induced by benzo[a]pyrene and 7,12-dimethylbenz[a]anthracene in skin. Carcinogenesis 18:1521-1527, 1997

4-hydrodexydelisin glycosides: Isoquercitrin, Ruteorin, Angelic acid, Bergapten.  

Melatonin. Significant melatonin content of the this plant is beneficial to the body. The effect of melatonin, an antioxidant, is well known; one effect is that it helps to calms the body and contribute toward stress reduction.  See melatonin and aging.

 Vitamins: β-carotene, vitamin C, potassium, calcium, iron. Ashitaba also contains vitamin B12, normally produced in animals  and not plants.  

• Article: "Ashitaba, A Medicinal Plant and Health Method" By Kazuo Hida
• Article: " Research on the Effects of Ashitaba" by Dr. Kevin Lance Jones, O.M.D.
  
• Fact: 100 grams of  Ashitaba extract contains the approximate nutritional equivalent of:
  Vitamin A content of 4 carrots
  Vitamin B2 content of 28 garlic cloves
  Vitamin C content of 4 lemons
  Nine times the Iron in spinach
  Fiber equal to 56 celery stalks 
  Protein equivalent to 1200 g Milk, and more
• Antioxidant Activity in Chinese Foods
• Japanese Research Study Reports
• 1 ) Tooru Okuyama, Miraculous Ashitaba, Heart shuppan, 1994
  2) Kimie Baba, Healthy vegetable Ashitaba, Chikuma shuubansha, 1995
  3) Hida, Medicinal herb Ashitaba, Tsuchiya shyoten, 1991
  4) Kazuo Izawa, Color Encyclopedia of Medicinal Herbs, Shufunotomo-sha, p501, 1998

• The Properties and Therapeutic Uses of Ashitaba By Dr. Kevin Lance [ones, L.Ac., O.M.D.:"Ashitaba harmonizes the Spleen and Stomach. It helps to balance the Earth element. There is a patient in Texas that has Insulin- Dependent Diabetes that is currently taking the herb. He says that he now has to use less Insulin because his blood sugar no longer spikes with attacks of Hyperglycemia. Another Diabetes patient in Japan took Ashitaba for six months and his blood sugar level droped from 400 mg./dL to 150 mg./dL. Dr. Baba at Osaka University School of Pharmacy has published a paper showing the decrease of the rate of acid production in the stomach with Ashitaba. In her paper he also showed a decrease in the severity of stress related to stomach ulcers. The extract of Angelica Keiskei Koidzumi also exhibited an anti-bacterial action."